Attitudes of Europeans towards tourism

Abstract

The Eurobarometer survey on Attitudes of Europeans towards tourism shows that COVID-19 will likely have long-term impacts on EU citizens’ travelling behavior, while also demonstrating the growing importance of sustainable tourist offers for the recovery of tourism. The survey finds out that 38% of European respondents are expecting more domestic travelling in the future. A large majority of EU citizens (82%) are prepared to change some of their habits to support more sustainable tourism, for example, by consuming local products (55%), choosing ecological means of transport (36%) or by paying more to protect the natural environment (35%) or to benefit the local community (33%).